yolanda Cal, PH. D.
Communications Consultant
About Me
Hi, I am Yolanda Cal; an impactful, influential, and driven C-Suite organizational development leader with over 20 years of experience in marketing, advertising, public relations, organizational transformation, brand development, and management consulting.
The key to listening is
hearing what isn’t being said.
Education &
Honors
Ph.D., ADVERTISING
University of Texas at Austin
M.A. PubliC Relations and Advertising.
Bachelor of arts, English and Psychology
University of Alabama, Tuscaloosa
Advertising Education Association
Faculty Fellowship, (Nyc)
A select group of professors were chosen nationwide to enrich their knowledge of advertising and marketing developments, fostering teaching and research. It serves as a forum for learning, fostering relationships within the advertising community.
Multicultural Advertising Intern Program—(NYC)
The 4A's MAIP mission is to provide and showcase the advertising industry with the best talent through world-class development opportunities.
Skills & Proficiencies
what i do
Communication consulting
event planning
Project/Program Management
Corporate Training
Learning and Development
marketing strategy
Selected Work
As Creative Director
JC Penney Plansbook And Commercial
NISSAN Commercial
Magazine Campaign and TV Spot won Gold in New Orleans' ADDY Awards as well as winning Student Best in Show for the campaign, “Let Life Be Your Runway: Runway Moments.”
Selected Work
Public Relations, Communications & Campaigns Management
NBC 6 MIAMI
KaribLink TV
media placement was secured on local TV news programs to garner positive exposure and heighten brand credibility.
Junefest celebration of caribbean heritage month
Selected Work
Public Relations, Communications & Campaigns Management
provided leadership and project management for planning, collateral and day-of event, branding as well as supervision of caterers musicians, photographers and waitstaff. Press release was picked up by media.
Junefest celebration of caribbean heritage month
International Experience
2005
Study Abroad Coordinator
International Communications Consultant
2006
FLorida Intenational University
Berlin, Germany
Management Sciences for Health Contract
Port-au-Prince, Haiti
Audited USAID's communications strategy to develop an integrated communication strategy and
execute an awareness campaign; increased awareness of USAID's contributions to health programs abroad.
• Leveraging strategic and curricular change to propel academic activities towards international focus,
increasing participation in study abroad programs by 40%.
• Influenced the decision by the college to participate in NASC creative competitions; revived the
advertising club, increasing membership by 50%.
• Strengthened relations with Miami Ad School, creating more opportunities for fundraising, internships, and scholarships.
references
“Dr. Cal...worked to ensure the smooth transition of new faculty from DMAC, facilitating workshops prior to our arrival, and keeping us up to date on Lynn’s policies and procedures during our first semesters at the College of Communication and Design. I’ve always found her to be very level-headed, well-informed about many topics, and eager to embrace new information that she may not already be familiar with, which I really appreciated when working with her.”
Daniel Coes, ANimator
"As a colleague, Yolanda is a breath of fresh air. Her wit and intelligence, combined with an impressive array of academic credentials, make her someone you want to work with."
Valerie Andrews, supervisor
